This course package comprehensively and systematically introduces the essential knowledge and practical skills required for cross-border e-commerce. Taking the international expansion of local products and brands as its central theme, the course helps learners understand international market opportunities, develop cross-border e-commerce operational capabilities, and enhance their competitiveness in the global marketplace.

The course package consists of five modules: Cross-Border E-Commerce Product Selection; Onboarding and Compliance Procedures for Cross-Border E-Commerce Platforms; Cross-Border Logistics and After-Sales Services; Cross-Border Store Operations and Traffic Generation; and Data-Driven Operations and Traffic Optimization.

Through a combination of systematic knowledge and practical guidance, the course covers key aspects of cross-border e-commerce, including market development, platform registration and compliance, logistics and after-sales management, store operations, digital marketing, and data analysis. It aims to cultivate cross-border e-commerce professionals with a global perspective, industry awareness, and practical expertise, while helping local enterprises expand their international presence. The course is clearly structured, practice-oriented, and easy to follow. It is suitable as supplementary teaching material for e-commerce, international trade, and digital marketing programs, and also serves as a learning resource for entrepreneurs, small and medium-sized enterprises, and professionals seeking to develop cross-border e-commerce businesses and promote Guizhou’s specialty products in global markets.